Personally I don't really like beer, but as Judith said, it is true that beer mix drinks are really hip at the moment.
A few days ago they handed out some beer with some excotic juice mixed in it.
(That actually happens every now and then, aspecially during summer. They sometimes use this to advertise the newest Cola flavour or what ever and it has the advantage of an entire city aria advertising your drink by carrying it around.)
I thought it was a good opportunity to try, but honestly: I found it even more disgusting then normal beer.
And when you eat in a Mensa you sometimes get promotional stuff too, so I also had become the not so proud owner of some Beer with Grapefruit taste and a strange orange color.
I honestly don't get it.
Then again,
Alcopop was huge a years ago and this might be the reaction to the Alcopop ban. (Alcopop is a slang term for really sweet alcohol drinks in bright colors, that became famous really fast and the governance actually took measures against it, because they feared that teenagers that were to young to drink hard drinks might get tempted into drinking because the stuff looked like limonade... It wasn't a real ban, they simply raised the taxes on it (just a few cent), till it became so expensive that no one wanted to buy it any more and it disappeared from the stores rather fast thereafter...)
Anyone here tasted some of these mix drinks?